Teaching

As a professor with primary duties in public relations, my teaching in the past several years has focused on all aspects of strategic communication. At USC Annenberg, I  teach the following courses:

  • Ethical, Legal, and Social Foundations of Strategic Public Relations
  • Public Relations Research and Evaluation
  • Transmedia Branding, New Media and Strategic Communication
  • Strategic Public Relations Media and Content

In the past, I have taught both speech and mass communication courses, lecture courses and skills courses, service learning courses, online and face-to-face, and a number of courses that fulfill university diversity and intensive writing requirements. These courses are:

  • Case Studies in Public Relations
  • Communication & Culture
  • Communication & Gender
  • Communication & Social Responsibility
  • Independent Study (for graduate and undergrad students; topics include advocacy campaigns, online communities, and diversity in visual communication)
  • Intercultural Communication
  • Introduction to Mass Communication
  • Introduction to Web Design
  • Living the eLife
  • Public Presentations
  • Public Relations Campaigns
  • Public Relations Cases & Campaigns
  • Public Relations Foundations (graduate)
  • Public Relations Writing
  • Writing for Digital Media (graduate, online)
  • Writing for New Media
  • Writing for Visual Media (online)

I enjoy guest lecturing in other people’s classes, having given more than 40 guest lectures.  These lecture topics have included “crowdsourcing,” “mass communication,” “new media,” “creating a professional presence on the Web,” and several talks related to gender and sexuality issues.