Teaching

At USC Annenberg, I will teach the following courses:

  • Public Relations Research and Evaluation (graduate)
  • Transmedia Branding, New Media and Strategic Communication

In the past, I have taught both speech and mass communication courses, lecture courses and skills courses, service learning courses, online and face-to-face, and a number of courses that fulfill university diversity and intensive writing requirements. These courses are:

  • Case Studies in Public Relations
  • Communication & Culture
  • Communication & Gender
  • Communication & Social Responsibility
  • Independent Study (for graduate and undergrad students; topics include advocacy campaigns, online communities, and diversity in visual communication)
  • Intercultural Communication
  • Introduction to Mass Communication
  • Introduction to Web Design
  • Living the eLife
  • Public Presentations
  • Public Relations Campaigns
  • Public Relations Cases & Campaigns
  • Public Relations Foundations (graduate)
  • Writing for Digital Media (graduate, online)
  • Writing for New Media
  • Writing for Visual Media (online)

I enjoy guest lecturing in other people’s classes, having given more than 40 guest lectures.  These lecture topics have included “crowdsourcing,” “mass communication,” “new media,” “creating a professional presence on the Web,” and several talks related to gender and sexuality issues.

When possible, I have the students in my courses integrate service learning components and practical projects for real clients into their learning.  For example:

  • the PR Campaigns classes I taught at UNC-Chapel Hill produced campaign proposals for organizations such as USA Curling, the Cooper Institute, the ONE CALL campaign, Full Frame Documentary Film Festival, UNC Athletics, and TROSA.
  • the PR Cases & Campaigns class in summer 2007 produced a public relations campaign proposal for KUED Public Television to address the upcoming digital transition/analog shutoff issue facing its members.  Their PR campaign has been put forth as a possible template for all PBS stations nationwide.
  • in the fall 2007 and spring 2008 Web Design class, my students worked with students in Kimberley Mangun’s Intermediate Reporting class to produce an educational news site serving underrepresented communities in Utah, a project called Voices of Utah. Read more about that class collaboration.
  • the PR Cases & Campaigns class in spring 2008 produced a public relations campaign proposal for the Living Planet Aquarium, with a particular focus on development and branding.
Follow

Get every new post delivered to your Inbox.

Join 514 other followers

%d bloggers like this: